View over a landscape while hiking in the mountains

Building the world of tomorrow, together

My current projects and dossiers on AI, energy, nature, data and sovereignty, and more. What I see, where it's stuck, what would need to be true, and what I'd build. Including what I don't know.

I'm passionate about connection with nature and with each other — so that our country and Europe can stand on their own two feet, without having to compromise on our values of privacy, autonomy, and a sustainable world for the next generation.

Where I come from

My great-grandmother's family had eleven children and gave each of the eleven their own farm. Standing on your own two feet isn't an idea in our family — it's the assignment that's been there for three generations already.

What I've built

Nine years ago, Camptoo — from a stand at the trade fair with no website to 180,000 travelers from 84 countries. Before that, five years in private equity at NIBC and Avedon. Most people move from founding to investing; I went the other way.

How I work

Something comes in, then I need silence to sit with it, and then I know. Once it's right, nothing feels better than building it with a team until it stands. In, out, in, out.

  • MSc Systems Engineering
  • Founder & CEO, Camptoo:
  • €20m booking revenue
  • 180,000 travelers
  • 84 countries
  • 7,000 vehicles
  • 70 people across 7 countries
  • €2.5m raised
  • 0 venture capital
  • Winner, Deloitte Fast50 Rising Star
  • Winner, Travel sector, FT1000
  • Associate, Private Equity:
  • Reviewed 200+ investment proposals
  • 10–20 due diligences
  • 3 portfolio companies

Every number with a source, on request.

Portrait photo of Martijn Peeters

Photo of me

Lives in Wassenaar, works in Dutch and English. Does QiGong every day and goes into silence a few times a year, to hear again what there is to hear.

The bottleneck that actually matters

Finding where it's stuck, and removing it. From the inside, with a clear role.

The leadership team

Assessing, strengthening and complementing it. Also during due diligence, before anything is signed.

The systems to grow

Setting up processes, decision-making and organization so growth no longer depends on you alone.

What's coming

Thinking along about what will change in the coming years and what that means for this company.

Running into this, or know someone who is?

Send me a message →

A question, a tip on one of the dossiers, or something you're running into yourself — let me know.